Communication design seeks to attract, inspire and motivate people to respond to messages and to make favourable impact. Designers start with research, generate ideas and fine-tune them using their skills in typography, image-making, colours and compositions and can also bring in the aspect of time through motion. Content needs to be context and culture specific and should maintain a pleasurable visual design. Using the same design principles, students learn to design for media as diverse as print, film, animation and digital screens.